Brand engineering for brand managers:
the Brandmeyer books
Marken stark machen
("Making brands strong")
Compulsory reading for anybody concerned with the brand issue. Covering all aspects of brand engineering, the authors describe how a brand can be systematically anchored in consumers' minds.
Klaus Brandmeyer / Peter Pirck / Andreas Pogoda / Christian Prill: Marken stark machen - Techniken der Markenführung (in German), 202 pages, € 34.90
Markenerfolg ist machbar
("Brand success is practicable")
18 managers report on their experiences and show how brand success can be achieved. A practical book - for practical implementation. In addition, articles on brand engineering explain the background.
Klaus Brandmeyer and Christian Prill (ed.): Markenerfolg ist machbar - 18 Manager berichten (in German), 381 pages, € 48.00, available from stern advertising service (anzeigen@stern.de; Fax: +49 40 3703-5726)
Pharma trifft Marke
("Pharma meets brand")
The first specialist publication dedicated to the issue of brands and the pharmaceutical sector. In concrete terms, the book shows what the industry can learn from the branded article.
Klaus Brandmeyer (ed.): Pharma trifft Marke - Markentechnik für den Gesundheitsmarkt (in German), 160 pages, € 29.80
Achtung Marke
("Attention - Brand")
Essays and lectures in three chapters: Brand Management - Crisis Symptoms - The Brand Identity. Klaus Brandmeyer: Achtung Marke (in German), 336 pages, € 28.00, available from stern advertising service (anzeigen@stern.de; Fax: +49 40 3703-5726)
"It's the behind-the-scenes look at products and campaigns we encounter on a daily basis that constitutes the charm of this book."
Süddeutsche Zeitung on "Markenerfolg ist machbar"
"Klaus Brandmeyer and his co-authors Christian Prill, Andreas Pogoda and Mario J. Perinelli have produced a well-written reader underpinned with numerous practical examples."
Marketing Report Health on "Pharma trifft Marke"