M&A: Is the brand worth buying?
The BrandBalanceSheet®
The BrandBalanceSheet® is a tool that was specifically developed for the analysis and evaluation of brands in the context of transactions. It measures a brand's strength and potential and compares them with its current economic success. It shows at a glance whether current sales can be relied on to continue in future. The BrandBalanceSheet® gives a prospective buyer certainty about the current state and economic potential of the brand and thus also provides important information for settling the purchase price. In addition, the BrandBalanceSheet® ensures transparency as to how the brand can be efficiently managed and strengthened.
The BrandBalanceSheet® is conducted by BrandBalance Ltd.
This company combines the cutting-edge know-how of partners from the fields of brand consulting, market research and venture capital.
