The other way:
advertising without an advertising agency
When your advertisers are interested in advertising but not the product. When they go into long-winded explanations of why their print ad isn't self-explanatory. When agency competitions and elaborate studies have led to nothing. When the commercial purpose of your advertising is constantly argued away. And you ask yourself whether you really need an advertising agency.
Then you need have no qualms about putting a stop to this game and deciding to go the other way. Have a look at the advertising Brandmeyer Markenberatung has done for companies who have chosen the path that bypasses the advertising agency.
It really does exist, functioning advertising
- that is not created by an advertising agency
- that takes briefings seriously
- that can be presented in 45 minutes
- that doesn't require explanation
- that manages without a passepartout and mood films
- that gets noticed and sells products
Advertising in taboo territory:
The launch of Plantur 39 is a huge success
Together with Bielefeld-based company Dr. Wolff, Brandmeyer Markenberatung developed a new brand: Plantur 39.
In the hotly disputed women's hair care market, Plantur 39 is set to establish itself with a top positioning: it is the first product line explicitly formulated to prevent hair loss in women. Brandmeyer is deploying its unique communications strategy for the launch of the brand: networked activities in all channels are pointing consumers towards the new product. Classic advertising takes the form of 20-second TV commercials and print ads in women's magazines. The PR uses the resonant topic of "hair loss in women" and claims this hitherto taboo territory for Plantur 39.
Burning scalp? Have the courage to make a truthful exaggeration! The product name, Alpecin Hypo-Sensitiv, packaging and campaign (print, TV) all originate from Brandmeyer Markenberatung. The sales figures prove our approach was right.
Advertising provides a way out: The inventor of the slatted frame says farewell to the slatted frame. Brandmeyer Markenberatung created all the necessary advertising materials for cultivating the local market.
Doping shampoo and baldness calculator cause a sensation Overnight, "grandpa's" hair lotion brand became a huge seller. Our advertising makes an important contribution. Sustainable sales increase of 30%.
